10 Secrets Behind Fail-Proof SEO Strategy

10 Secrets Behind Fail-Proof SEO Strategy

1. Considerations For An SEO Strategy 

(i) Understanding The Business 

  • Company Vision: A vision statement is meant to inspire great ideas at all levels, even SEO marketing. If well-drafted, it could also aid your efforts. 
  • Core Values: Any business can only offer so much value to customers. The company’s core values will serve as your campaign parameters, ensuring you offer optimal value to consumers. 
  • Leadership: This often influences culture in the workplace, especially in small businesses. This may not be true for large companies. Regardless, you should spend time exploring leadership style and if it matches up to the core values. 
  • Weak Links: There are things that knock down the business at varying levels. What drives employees to drink? What challenges are they looking to overcome? And when knocked down, how do they get back up? 

(ii) Determine The Optimization Goals 

  • Specific: Determine the what and why of your campaign. 
  • Measurable: What are the measures of success? Are you trying to make a certain amount of money by the end of 3 months? Do you want to increase website traffic? And if so, how many visitors do you want to engage with your site? 
  • Achievable: Ground your optimization goals in reality. While you cannot control Google rankings, you can use competitive data and sales history to your advantage. Leverage the information you gather from leaders, industry influencers, analysts, and merchandisers. 
  • Realistic: Consider the number of resources at your disposal when setting any goals. Your company should also be flexible enough to make proposed changes in time within the timeframe. 
  • Time-bound: It is important to set deadlines at each stage, and keep the responsible players accountable. 

(iii) Understand The Target Audience 

(iv) Competitive Landscape 

(v) Possible Challenges 

2. Keyword Research

3. Audit And Improve Your Website 

(i) Speed 

(ii) Mobility 

(iii) Fluid Site Architecture 

(iv) Micro Technical Issues 

  • Page-level analysis.
  • Citation analysis.
  • Keyword analysis.
  • Technical analysis.
  • Link analysis.
  • User experience analysis.
  • Competitor analysis.

4. Core Web Vitals

(i) LCP: Largest Contentful Paint 

(ii) FID: First Input Delay 

(iii) CLS: Cumulative Layout Shift

5. Content Is Critical To SEO Strategy 

(i) Relevance

(ii) Authority

(iii) Legibility 

(iv) Quality 

(v) Updated Content 

6. Conversion Optimization For A Successful SEO Strategy 

7. Using The Schema Markup 

(i) Guest Posting

9. Leveraging The Power Of Social Media 

10. Local Search Is A Must-Have Component Of SEO Strategy 

  • Diversifying local keywords you rank for.
  • Updating you’re my Google Business Listing.
  • Keep in mind that Google uses IP addresses when generating search results.

Conclusion 

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Dipaly Banerjee-image

Dipaly Banerjee, a cinephile and horror enthusiast, channels her love for storytelling into her work as a senior content writer. With four years of experience, she enjoys writing marketing, educational, fashion, and entertainment articles. When not immersed in writing, Dipaly enjoys travelling and spending time with her furry friend, Lilith!