Why Women Empowerment Through Digital Marketing Beats Peanut Butter On Pancakes?
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Digital media has become an immense part of our day-to-day life. And it allows us to focus on different things that are going around us at the same time. In recent years it has started to help the whole world absorbing the concept of women empowerment. Here we will solely focus on women empowerment through digital media.
Most of us know about digital media as well as women’s empowerment. Do we all have a clear idea about what actually women empowerment means? I know most of you will nod your head thinking you know almost everything about it. But I can bet that there are plenty of people who have a misconception about it. So, let’s be direct towards it.
What Is Women Empowerment?
Well, the term women empowerment says it all. It is all about empowering women. Yes, we all know this. But do we know what are the aspects of empowerment? What are the types of women empowerment?
The word empowerment simply means indulging someone from the outside in the decision-making process. We can not simply deny the fact that women are the most neglected or rather avoided social creatures in the very process of decision-making. So, women empowerment refers to allowing women to be a part of global decision-making.
Now come to the part “Types of Women Empowerment.” There are five types of women empowerment.
1. Social empowerment
2. Educational empowerment.
3. Political empowerment.
4. Economic empowerment.
5. Psychological Empowerment.
Women Empowerment Through Digital Marketing
First, get a little into the digital marketing arena. We can never deny the role of Digital marketing jobs in any business. Digital marketing has become an immense part of our brand marketing strategy regarding anything. In the last decade, women empowerment also gets a lot of help from this digital marketing world. The internet has become everything to us. And there is no doubt that it also plays a huge role in empowering women. And it is doing its job more than just well.
How Will It Work?
From the above discussion, it is much clear that digital marketing is playing a huge role in empowering women or making women’s empowerment one of the most important ones. But it does not work just like that. So, why not get some ideas about that?
- In the last 20 years, the total number of women entrepreneurs has gone up. And they not only gave a lot to their organizations but also to society. As a part of this society, each one of us has some responsibilities towards it.
- Here, the landscape of digital marketing has dotted the achievement stories of those exceptional women, who braved hurdles and ended up making it big enough to be noticed by all.
- Social media platforms like, Facebook, Instagram, and Twitter have helped women, entrepreneurs, to take collective decisions in the process of decision making and be successful in their respective fields.
- Those platforms provide extra base and strength to their voices and due to their global presence at the same time, you can represent your presence to the whole world.
- Digital marketing through social media requires smaller funding. So, can be easily conducted by anyone with lesser or no funding. It also offers a huge market.
- Power digital marketing requires a lot of research and effort. So, you have to be passionate about what you’re doing. So, that you never run out of energy to work for your dreams or goals.
How Digital Media Is Bringing The Change In Women?
Digital media has given women the motivation to talk, women empowerment quotes, speak, and discuss all those matters that are really relevant to their survival, however, flagged by using this society. But now, they have got the platform to speak about all those things without any regulations and restrictions.
Women also get to reach the women speakers who are constantly guiding and motivating other women to live their own life and become successful in whatever field they are working in. though this is not enough till now to eliminate the fear within women. But it is only the beginning. Women have miles to go.
Woman And New Digital Media
The brand new digital media that we are witnessing nowadays has quite well managed to turn thought effectively into major brands. Just how feminism has become a brand from just a word and concept. We also can not deny the turning of Feminism and purchasing the new form.
Women empowerment and gender equality have become the catchwords in the present world. If we think of a tool for the liberation of women in this 21st century, digital media will take the position without any doubt.
Business Success For Women
In order to be independent, it is also important to be financially independent. And we have also come across several women entrepreneurs who are the perfect example of independent women. The strong appearance of digital media has played a crucial role here.
If we go through the examples, we will notice that most of the women entrepreneurs are e-entrepreneurs. Digital marketing along with digital media has paved their path. Digital media also never fails to bring their stories to the rest of the world. You can check some of the stories in “Build brand on social media”.
Taking Steps Towards A Fairer World
Apart from enterprise and career digital media is also influential in paving the other paths of a woman’s life. As I have mentioned earlier, it has given additional strength to her voice. A group is always more powerful than an individual. And digital media has given women the platform to form groups from different parts of the world.
When someone is raising her voice from India there are some other women who are also supporting the particular Indian woman from the USA, Australia, Russia, Germany, or any other countries in the world. All these have become possible by holding the hand of digital media.
The New Beginning
Though women have come a long way and so has digital marketing. But the way digital marketing is widening the path of women empowerment is just at the starting phase. And it has to go a long way. Digital marketing has made women’s empowerment more than a concern to a brand. But we, all of us, have to take part actively in making a better future for women as Working women.
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