Understanding User-Generated Content 

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  • Fighting trust issues: UGC is the raw and authentic perspective of real customers. UGC campaigns make brands appear more authentic, leading to increased trust and loyalty among customers. 90% of shoppers rely on product reviews before making a purchase. Thus, UGC reinforces the reliability of a brand’s products and builds trust with the target audience. 
  • Building a sense of belonging: We naturally seek a sense of belonging. User-generated content supports this natural urge by creating communities based on shared interests. This fosters buzz and conversation among consumers, driving demand through real-life enthusiasm. 
  • No-follow link attribute: A no-follow link is a hyperlink that includes a rel=”nofollow” attribute. Google first introduced this attribute in 2005 to combat comment spam. These links do not contribute to a site’s backlink profile. Later, the UGC link attribute replaced it for comment sections and other UGC across digital channels.
  • UGC link attribute: Introduced in 2019, the UGC link attribute (rel=”UGC”) indicates user-generated content. It helps Google to identify linking behavior on the web. 

When Google Shows Social Media UGC In Search Results 

1. Sharable Content Ideas

2. Leverage Social Media

3. Incentivize Participation 

4. Collect Reviews & Testimonials 

Best Practices For Managing UGC 

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Saswati Banerjee-image

Saswati Banerjee is a content writer with specialisations in different fields. Her niches vary from travel and food to fintech and games. A writer by day and a reader by night, she enjoys close company, a cup of coffee, and a guitar after a hard day at work.