9 Advanced SEO Principles Only Experts Understand

The problem with SEO isn’t knowledge; it’s execution.

There are already a lot of theoretical SEO principles on the internet. But what about practical knowledge?

(Very few people actually share that) 

Our job as a leading SEO agency is to spread the right information to our community.

As a team of link-building experts, we have learned a lot of things along the way while catering to around 200+ agencies and brands.

Regardless of algorithm changes or major changes to search results, these SEO principles will remain crucial.

So, let’s start!

SEO Principle #1 – Don’t Worry About Google’s Algorithms; Think About Your Audience

SEO has often been a game of cat and mouse with search engine algorithms, but the dawn of 2024 brings with it a critical shift…

The focus is sharpened on your audience.

user-centric experiences. Your optimization should not merely appease the bots; it must resonate with the humans reading your content.

In fact, Google has recently said:

“Virtually everything someone asks about what Google wants, the touchstone is “Is this what your reader/audience wants?” Because that is what Google wants.”

I have done a few before. Might do as time allows. The difficulty is that people can misinterpret as criticism (perhaps even as harsh criticism) rather than it really meant as "Hey, maybe this is helpful feedback" — especially as posts can be so impersonal sounding.

I worry…

— Google SearchLiaison (@searchliaison) January 30, 2024

So, put yourself in the shoes of your audience

Before you slot keywords, think as if you are the audience. Understand the search intent behind queries to craft content that informs, entertains, or persuades. At the same time, remember, Google’s algorithm updates are indirectly pushing for more meaningful visitor engagements.

So, consider your content as your business, and you are the business owner solving problems through your content.

Disclaimer: This strategy is for people who are looking for long-term results. In 2024, there is no quick SEO hack, so we don’t believe in quick SEO tricks.

SEO Principle #2 – If You Are New, Don’t Chase Traffic; Build Topical Authority

‘Relevance’ is the currency search engines bank on. In the pursuit of top rankings, aim for topical authority—a thorough understanding and depth of content within your subject area.

Plant Seeds for Future Growth

To achieve this, employ a content architecture strategy, such as topic clusters and pillar pages, and use internal backlinks expertly to weave a cohesive content web.

It boosts user engagement and can eventually translate into high SERP positions. It makes your site the go-to resource on a given subject.

SEO Principle #3 – SEO Is Not Just Publishing Content – It’s Building A Brand

SEO extends beyond keywords and H-tags.

It’s like the backbone of your brand online, keeping your reputation and visibility strong.

SEO should reflect the essence and values of your brand, from on-page elements to technical optimizations.

So, aim to build a loyal readership that eventually converts to your audience

This involves understanding user needs well. And the commitment to deliver content that consistently meets or exceeds those expectations.

Doing so allows you to transition from being just another information source to becoming a trusted advisor.

Thus. you build a meaningful relationship. This relationship, built on the foundation of trust and authority, fosters brand loyalty.

It’s a slow but steady process that ultimately enhances customer life value, facilitates organic growth, and strengthens your brand’s foothold in the digital landscape.

Next, Consistency Is King

Be consistent in your messaging, visual elements, and user experience to enhance brand recognition.

When you optimize your content with your brand’s voice and identity in mind (of course, offer genuine value), you establish trust in a crowded market.

SEO Principle #4 – Money Is The Ultimate Goal Of SEO (Not Traffic)

Ultimately, the objective of SEO is not just to attract an audience – rather convert them to your customers.

So, stop choosing an SEO agency that can’t boost ROI.

Conversion Optimization

The first thing to remember, your SEO strategy should focus on segments and keywords that are both popular and profitable.

Apply the same level of scrutiny to your conversion process as you do to your content and keyword planning.

Ensure that your landing pages are optimized for conversions—be it email sign-ups, whitepaper downloads, or e-commerce purchases.

This way, SEO is aligned with financial objectives, solidifying your business.

SEO Principle #5 – SEO Will NOT Save Poor Content Or Products In 2024

There is no SEO strategy that can save you from poor user experience.

In brief, what is SEO in 2024? If not, what is the art and science behind optimizing user experience?

Gone are the days when keyword stuffing and backlink manipulations could prop up subpar material. The evolution of search engines insists on original, valuable, and engaging content.

At the same time, if your product or service is bad, forget SEO.

So, Invest In Excellence

Prirotize content quality. Analyze user feedback, refine your content regularly, and keep it fresh.

Through audits, you can identify content that no longer serves its purpose.

Conversely, highlight areas where information can be enhanced or updated to maintain peak performance.

On the other hand, if your product is not up to the mark, STOP thinks about SEO. Unquestionably, you have to work on your product or offerings. Then, focus on SEO.

SEO Principle #6 – Stop Thinking Too Much

Meta titles, descriptions, and keywords should not be overwhelming when it comes to on-page SEO.

They are important, but they are only a fraction of the work that actually matters.

Remember, Content (Unique, Helpful, And Nicely Presented) + Backlinks = Rankings.

Rest comes next. Your top two priorities should be content and backlinks.

In summary, on-page SEO and technical SEO need not be complicated. Of course, we are not telling you to ignore them.

But decide your SEO priorities wisely.

SEO Principle #7 – Never Give Complete Control Of Your Website To Any SEO Agency

While collaboration with SEO agencies is fruitful, vigilance is crucial.

Entrusting your website’s fate entirely to a third party can be risky. If you already have a trusted SEO agency with you – good luck.

Otherwise, evaluate the SEO agency’s process.

So, maintain a balance of oversight and partnership to ensure your website remains an authentic brand extension.

Informed Collaboration

Follow your SEO agency’s strategies and techniques. Digital marketing landscapes evolve as you better understand your digital properties. Your website is your domain in the most literal sense.

SEO Principle #8 – Leads Are The Ultimate Goal Of Backlinks

In SEO, backlinks are crucial, but quality should take precedence over quantity. Backlinks should drive traffic and generate leads in 2024.

If you’re investing your money in building backlinks that don’t bring results, what’s the point?

Forge Relationships

Cultivate partnerships and engage in influencer marketing to secure backlinks that carry both authority and commercial potential.

Encourage backlinks that direct users to tailored landing pages, whitepapers, or other lead-generation assets. A link’s true value lies in the business it attracts.

SEO Principle #9 – Don’t Create New Content Unless You Do This

In the race to produce fresh content, you sometimes overlook the potential of existing assets.

In 2024, reconsider your editorial calendar and allocate time to enhance the quality of your existing assets.

(Because Google loves fresh content)

So, here is the art and science behind content modification

Conduct content audits to identify underperforming or outdated material. Then, refresh pages with the latest information and insights.

Also, check if your content has atleast one unique point/angle to it. If not, add it. Moreover, optimize your title for search engines. For your information, an optimized SEO title comes with 60 characters or less.

Sooner or later, these efforts reassure search engines of your content’s currentness. That in turn, helps you to become a thought leader within your industry.

Over To You!

At this point, you have an idea about the 9 unknown SEO principles.

Surprisingly, hardly a few people will take action.

Remember SEO Principle #1 is the mother of SEO efforts.

In addition, which one will you apply next? Let us know.

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