What Is SEO Copywriting?

What Is SEO Copywriting

SEO Copywriting Vs. Content Writing 

  • While SEO copywriting adds value to the user experience by writing ad copies, SEO content writing serves as a back-link marketing tactic to entice users to click on your site. SEO copywriting is engaging and is designed to create a community.
  • SEO copywriters use keywords organically in their copies, an average content writer adds their keywords all over the text to increase their ranking. The more keywords, the better ranking, is a widespread myth believed by many content writers.
  • While SEO content writing might include some broken links or links from low-authority sites, SEO copywriting ensures that the link is relevant.
  • Sometimes SEO Content writers use outdated keywords, and SEO copywriters only include the keywords their audience is searching for. The better the SEO copywriter is at targeting their audience, the better their copy will perform.

Why Is SEO Copywriting Crucial For Your Business?

(i) The Winner Takes It All 

(ii) Respect Is Earned

(iii) A Sound Investment

Result-Driven Tips To Improve Your SEO Copywriting Skills

(i) Understand The Search Intent Of Your Readers

(ii) Analyzing Keyword Search Intent

  • Informational: where users want to know more about something, like a product, service, industry, or anything else. For instance, “History of Christmas.”
  • Navigational: where users want to visit any specific webpage. For example, ‘reindeer.’
  • Commercial: these keywords are searched when users attempt to purchase a service or product. For example, ‘snow globes.” 

(iii) Don’t Beat Around The Bush 

(iv) Using The Inverted Pyramid Structure

(v) Stay On-Brand And Project Your Brand’s Voice

(vi) Chameleon Strategy To Adapt Style And Tone To Target Specific Audience

How To Measure The Success Of Your Copy?

How To Measure The Success Of Your Copy 

(i) Brand Awareness 

(ii) Clickthrough Rate

(iii) Rankings 

(iv) Conversions 

Final Thoughts

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Ejaz Ahmed-image

10+ years, 32 Google Updates, 67000+ niche backlinks, 20,000+ content articles, 1200+ SEO projects, and 500+ brands later, Ejaz Ahmed can claim that he knows a thing or two about how SEO works. Now the Chief Operating Officer at BloggerOutreach, he uses his vast experience in the SEO and Content Marketing industry to advice brands, agencies and SEOs about how to put their best feet forward in front of search algorithms. PS- he is the go-to guy if you are looking at search visibility and performance online!