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The controversy surrounding the parasite SEO has caught the attention of industry experts. And recently, Google clarified that it doesn’t endorse using this term internally.
What Danny Sullivan Has Said
The Google Search Liaison Danny Sullivan took to Twitter to address the matter, stating, “We don’t use that term internally.”
Moreover, Sullivan hinted at an impending change, revealing, “I expect you will see us assign a term to this type of activity in the near future, along with further guidance.”
Again, Sullivan emphasized, “We do have some guidance about this type of activity on the page below,” pointing to Google’s commitment to tackling the challenges posed by third-party content.
According to Google, the key definition revolves around content being “largely independent of the main site’s purpose or produced without close supervision or the involvement of the primary site.”
This sheds light on the search engine giant’s determination to distinguish between legitimate content and that which operates independently of the main site’s objectives.
For those navigating the intricacies of SEO, Google’s renaming “parasite SEO” is more than just a rebranding exercise. It signals a shift in how the industry views and tackles the challenges posed by third-party content.
What You Can Expect Near Future
This rebranding effort by Google reflects a commitment to providing clearer guidance and terminology for the SEO community.
As Google gears up for this change, it’s essential for SEO practitioners to stay tuned for further updates and guidance.
The shift in terminology may come hand in hand with additional insights and strategies to address the challenges posed by third-party content.
So, embrace the shift and optimize your strategies for a more transparent and effective SEO landscape.
Remember, change is the only constant in the world of SEO. Google’s move to rename “parasite SEO” is a testament to the industry’s commitment to staying ahead of the curve.
