20 Inbound Link Building Strategies That Work In 2023 

Wassup, you link-building legends!

We have some pretty bad news for you guys – link building is dead.

Nah, guys, come on..just kidding.

Let’s talk about some of the most successful link-building strategies we have used and how you guys can use them.

The time has changed. It’s not the era of spammy links anymore. Now, you’ve got to make sure the quality is good.

Therefore, white hat link-building techniques are crucial. Therefore, we’ll be focusing on organic links that attract inbound links in this article.

Before we get started, let’s cover the basics.

What Is Inbound Links Building?

Inbound link building, also known as backlink building or simply link building, is a strategy used in search engine optimization (SEO) to increase inbound links.

Your website gets inbound links from other websites. These inbound links are mostly referred to as backlinks.

Anchor text: It is the clickable part of the backlinks.

Let’s say we want to link users to ‘link building tips’ – we will use ‘link building tips’ as our anchor text.

It is considered “natural” when the anchor text is relevant, descriptive, and contextually fits within the content. A natural anchor text gives search engines and users information about the linked page.

Guess what? When you start attracting the right backlinks (inbound links), you end up reaping amazing benefits like:

• Higher rankings
• Targeted traffic
• More leads
• Boosting brand awareness
• Establish yourself as a credible authority

Click Here To Know About The Natural Link Building

20 Proven Hacks To Attract Inbound SEO Links

If you’re a regular reader, you know that we love guest posting. So, let’s start with that.

1. Guest Posting

The first thing we will discuss is guest posting and link exchanges. A guest post is when you write for another site and get a link back to your own.

Those are only two methods that we use to finalize link building agreements.

How do we find and sort good backlinks?

(i) Find ‘Write For Us” Websites

Find websites that accept guest posts by searching Google. Guest posts are generally accepted on these sites, so Google knows about them.

(ii) Identify Your Main Competitors In The Industry Or Niche You Are Targeting

They’re in your niche and have a strong online presence. Utilize SEO tools, such as Ahrefs and SEMrush, to gather data on your competitors’ backlinks.

Look at the linking domains of your competitors. Links to your competitors’ content are on these sites. Focus on high-quality, authoritative, and relevant websites. Analyze the content on the linking domains to determine if they are relevant to your own website or industry.

Look for author bylines, guest author profiles, or specific sections dedicated to guest contributions.

Reach out to website owners or editors once you’ve identified potential guest posting opportunities.

2. ‘The Moving Man’ Method

It’s a simple method of getting backlinks from relevant sites. Brian Dean from Backlinko came up with the moving man method.

This method comprises three steps, according to him:

(i) Figure Out Sites, Resources That Are Outdated:

• The name has been changed.
• There is a change in the URL.
• Offer a service.
• Outdated resources need to be updated.
• Pages that are shut.

(ii) Check Out Sites That Are Linking To Old Resources:

• Head over to a backlink checker tool and find the sites linking to the old pages.
• Keep a spreadsheet in hand and put all the potential sites in it.

(iii) Outreach And Get Those Inbound Links:

• Reach out to sites that are still linked to outdated resources.
• Let them know their link is outdated, and gently remind them.
• Most importantly, offer them value.

3. Focus On Data-Driven Topics (Statistics/Facts/Figures)

Let’s give you some examples of data-driven topics.

‘100 SEO statistics of 2023’

‘10 Interesting Facts about link building that you need to Know in 2023’

‘500 Search engine stats for Makers’

There aren’t many people who will talk about this secret method. The power of this method is that you can get links from even government sites.

What Makes Them So Important?

Put yourself in the footsteps of a blogger. Assume you’re writing an article that needs facts and figures to convince readers. Your stats will be referenced and people will link back to you as a thank you.

4. HARO Link Building

What is HARO? It stands for helping a reporter out. It’s a platform for journalist requests. You need to sign up as a request.

The service connects journalists and reporters with sources who can help them with their stories.

Register As A Source: Select relevant categories aligned with your expertise and industry on the HARO platform.

Journalist Inquiries: HARO sends out daily email alerts with inquiries from journalists. Make sure you read these inquiries carefully to see where you can help.

Provide insightful, well-written responses that address the journalist’s needs when responding to relevant inquiries. Put a link to your website or a page you want to promote in your author bio.

Pay attention to any specific instructions provided by the journalist, such as word count limits or formatting guidelines. You’re more likely to get published if you follow these guidelines.

Maintain a positive relationship with the journalist if your response is published. Hopefully, this will lead to more collaborations or coverage in the future.

5. Maintain A High-Quality Blog

Earning inbound links is easier if you have a blog with great content. You’ll get inbound links from people who love your content.

Here’s how you can achieve that:

Maintain a regular posting schedule for your blog. This shows your readers and potential linkers that your blog is active and reliable.

Research popular topics, trends, and keywords within your industry. Find gaps in existing content and write posts that fill those gaps. You’ll get more readers and more links.

Offer unique insights and perspectives in your blog posts. Provide fresh perspectives by sharing personal experiences, case studies, and industry knowledge.

6. Make A Resource List

The purpose of a resource list is to compile a list of useful resources. You can use a resource list as a backlink magnet to attract people to link to your blog.

Getting inbound links through a resource list is all about offering value.

Imagine you’ve written a post about ‘100 SEO stats for 2023’. Bloggers will love this post since they don’t have to put in extra effort. They just reference your post and link back to yours.

7. Craft How To Guides And Tutorials

Making how-to guides and leveraging them for backlinks is one way to get links through ‘how-to guides’ and tutorials.

Here’s how you can approach this strategy:

Pick topics that are relevant to your industry or niche, and align with your target audience’s interests. Pick topics with a high search volume and potential for interest.

Create in-depth, step-by-step guides that are valuable and actionable. Give them a visual appeal with clear instructions, images, and videos if you can.

Optimize your guides for search engines using SEO best practices. Include relevant keywords in the title, headings, and content. Use descriptive meta tags, optimize images with alt text, and make sure the page loads fast.

After your guides are published on your website, actively promote them and share them. Put them on social media, include them in newsletters, and reach out to relevant industry influencers or websites.

8. Visually Appealing Infographics

It’s no secret that you can acquire links with infographics. Information is easier to scan with infographics.

It’s not boring at all, and they digest information faster.

How Do You Create An Infographic That Will Earn You Hundreds Of Links?

• Quality of the content.
• Information representation (don’t put too much info).
• Visually appealing.

Let’s share. You’ll get the attention you want if they love your creation.

9. Newsjacking Posts Get Inbound Links

Using a trending news story to boost your sales and marketing is called newsjacking.

Thanks to Google’s emphasis on fresh content, if you are the first blogger to report on a news event, you will rise the search engine rankings.

The visibility of your content will encourage others to link back to it.

10. Make Templates That Are Shareable And Linkable

Sending an email to set up a social media calendar – we all look for templates.

A link building expert, for instance, will create a template for outreach emails. Content writers can make templates for SEO-optimized articles.

Regarding templates, the demand is already there; you just have to tap into it.

11. Take Advantage Of Pinterest

Pinterest backlinks go to your site from pins. Directly and indirectly, backlinks can boost your website’s visibility in search engine results pages (SERPs).

‘Pins’ from your website serve as backlinks to the corresponding page on your site when you share them on Pinterest.

(Pins are bookmarked content that people love on Pinterest.)

It generates traffic and potential conversions for your site when Pinterest users discover and visit your backlinks.

Pins that are visually appealing, have relevant keywords and descriptions, and align with your audience’s interests will benefit from Pinterest backlinks.

To Get More Backlinks:

• Join relevant group boards.
• Interact with other Pinterest users.
• Promote your Pinterest presence.

12. Leverage Videos To Get Attention

Make engaging videos that offer value to your audience. Make sure your videos look good, have good production quality, and are informative or entertaining.

Put your videos on your website, preferably on a dedicated page. When you reference or share your video content, other sites can link to it easily.

Optimize it. Put relevant keywords in your video titles, descriptions, and tags. Search engines will be able to understand your videos’ context and content, making them more visible.

Make it easy for others to embed your videos on their sites. Include social sharing buttons and embed codes to get people to share your videos.

Submit your video to video-sharing sites. Put your videos on YouTube, Vimeo, or Dailymotion. Try website linking in the description or within the video.

13. Earn Backlinks From Blog Images

As you are reading this blog – you’ve probably noticed that each section has dedicated images.

Do you know why?

If the images rank on the Google image search section, your blog will get traffic. The higher your rank, the more traffic you’ll get. This is how you can get inbound links from blog images.

Make Sure You Do These Things When You’re Making Blog Images:

• Each mage must be relevant to the section it is referring to. If the article is talking about inbound links make sure the image should convey the same message.
• Be consistent with your branding (brand colour, font, etc.)
• Put relevant text wherever required but don’t add too much of it.
• Ensure it is visually appealing so people can recognize it.

14. Implement Click-to-Tweet Quotes

Let’s say you’re reading a blog post and come across an interesting quote or snippet that you want to share. Click-to-Tweet Quotes make it easy! You can share awesome snippets instantly

with it.

When you share these tweetable quotes or snippets on Twitter, you’re encouraging your readers to do the same. This is cool because people can share these snippets and link back to your blog. You’ll get more exposure for your content and more people will link back to you. And hey, more links mean more visibility and potential readership for you!

15. Use Quora/Medium/Reddit And Other Forums

Inbound links or backlinks act as “recommendations” from other online platforms. Right? It’s like telling search engines ‘Hey check this website, it’s worth your attention.’

This is where these platforms come into play. You’ll find discussions, questions, and valuable information on Quora, Medium, and Reddit.

So, how to move forward with these platforms?

Find relevant discussions. Look for discussions and threads on these platforms that relate to your niche or industry. If you have a fitness website, you might want to search for fitness-related topics.

Provide valuable information. This could be in the form of insightful answers, well-researched articles, or helpful tips.

The key is to demonstrate your expertise and provide information that people find useful and engaging.

16. Testimonials

Have you considered testimonials in your link building strategies? Well, if not – start considering it.

Here’s how it works: You can ask your happy customers to share their testimonials on their own websites or blogs if they’d be willing to do so. They can write a short article or a blog post talking about how your product or service has benefited them.

An inbound link from their testimonial gives you valuable exposure.

17. Case Studies

Few people know how to link build with case studies.

Think about it like this:

Suppose your blog claims that you craft link-building strategies for businesses. However, your job is not done. Then, what? You need to support your claims.

It’s like providing a valuable resource that others can use and link to, increasing the chances they’ll link back to you.

But remember, not all case studies are link-worthy. Produce high-quality, data-driven, and well-documented case studies to build links. Your case study will get more attention and inbound links if it’s unique and insightful.

18. Broken Link Building

You’ve probably come across broken links on the web, right? A 404 error page leads you to a dead end? As it turns out, broken links are actually an opportunity for savvy SEOs.

Broken link building is a strategy where you proactively search for broken links on other websites in your niche.

You let the website owner or webmaster know about the broken link once you find it. Here’s the secret sauce: you also suggest replacing the broken link with a link to your own site.

Do you know why this is a great strategy? Fixing broken links improves the user experience for the website owner. Broken links are no fun, right? You’re helping them out by offering a solution.

What do you get out of it? Replace the broken link with your link and you get a backlink, as well as more visitors. High-quality backlinks boost your site’s ranking on search engines like Google.

Now you’re probably wondering how to find broken links. Ahrefs, Moz, and Check My Links (a Chrome extension) are popular options. These tools can crawl websites and identify any broken links they come across.

It’s time to contact the website owner when you find a broken link. In an email, let them know the link is broken and suggest your own. Explain why your link is awesome.

19. Resource Page link Building

To acquire backlinks from resource pages, one must initiate contact with the page owners and kindly request that they link to their website.

What makes this plan so outstanding?

The traffic that comes from those links is more likely to be genuinely interested in your content since the page is already targeting an audience interested in your niche. Relevance is important in this case.

Your website’s authority and credibility can be increased when trustworthy and reputable websites include your link on their resource pages. This signals to search engines that your website is viewed as a trustworthy and authoritative source in your specific field.

Potential traffic generation is one benefit of having your link on these pages. By engaging with your content, products, or services, visitors may become customers or engaged users.

By initiating a conversation through outreach and offering your expertise, you can request inclusion on their resource pages, ultimately leading to potential collaborations and networking opportunities.

20. Link Roundups

By utilizing link snippets, website owners and bloggers can effectively construct links, highlighting their choice of top content.

This not only shows appreciation for the hard work put forth by others…

…but also adds value to your own audience while fostering connections with fellow website owners and bloggers.

Get backlinks from reputable websites and increase your visibility by using Link Digest.

Your chance to reach out and tell someone their work was featured is through your synopsis. If featured authors link to your site or share it with their followers, you may gain more exposure for your own feed.

Link Building Strategies Require The Right Execution

Congratulations on learning 20 link building strategies! But hold on…

Please refrain from making this mistake.

Don’t expect overnight success from link building.

Let’s be honest with you. Link building strategies might sound simple, however, they require processes and structures.

This is where link building services come in handy. Guess what? We provide stellar link building strategies that help you reach optimum heights.

Being a leading link building agency, we know the game.

With Us, You’ll Experience Results. Here Is Why You Should Choose Us:

• Are you looking for relevant linking sites? We offer a range of Niche specific sites with healthy metrics.
• Adhering to white hat practices.
• Permanent indexed URL with do follow links.
• 100% original SEO-optimized content aligning with search intent.

Interested to experience measurable results? Want to know more about how exactly we improve your ranking and traffic through link building, simply check out our website.

Read Also:

• 5 Types Of Content You Should Create To Earn Backlinks
• 5 Reasons Your Business Should Have A Link Building Strategies
• [Template Inside] How To Write A Perfect Guest Post Pitch – 7 Pitch Ideas