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Google has decided to discontinue How-To Rich Results in desktop search results pages. SEO enthusiasts and website owners may wonder what went wrong with this move.
In this article, we’ll delve into the nitty-gritty of this change, explain its implications, and help you steer clear of a common SEO mistake.
Why Did Google Remove How-To Rich Results?
Foremost, it’s crucial to understand why Google made this decision. Website owners can use the How-To Schema to enhance search listings with step-by-step instructions.
Google’s motivation behind this change is to simplify the search results pages. They aim to streamline the user experience and reduce clutter. The company strives to deliver relevant and user-friendly search results, so this decision may seem abrupt.
What Does This Mean For Publishers?
It may come as a surprise to publishers who have diligently used how-to markup. You won’t see any tangible benefits after creating structured data for How-To Rich Results.
This development underscores a common SEO mistake: relying too heavily on a specific markup or technique without considering its long-term viability. SEO strategies should always remain flexible and adaptable to evolving search engine algorithms.
The Future Of How-To In Search Console API
In addition to removing How-To Rich Results from search listings, Google has plans to phase out support for How-to in the Search Console API. In just 180 days, this functionality will be history. Website owners and SEO professionals should stay on top of Google’s evolving guidelines and adapt their strategies accordingly.
Avoiding A Common SEO Mistake
The removal of How-To Rich Results is a reminder that SEO is constantly changing. Webmasters often over-commit to one SEO tactic without considering its longevity.
Diversify Your SEO Strategies: Don’t put all your SEO eggs in one basket. Diversify your tactics to reduce the risk of being adversely affected by algorithm changes.
Stay Informed: Keep a close eye on industry news and Google’s official announcements. Staying informed will help you adapt to changes as they happen.
Focus On User Experience: Ultimately, Google’s aim is to enhance the user experience. Prioritize user-centric SEO strategies that provide value to your audience.
Continuous Learning: SEO is an ever-evolving field. Invest in continuous learning and skill development to stay ahead of the curve.
