Factors That Affect How Quickly Google Indexes Your Site (By Google’s Gary Illyes)
In a recent Google SEO Q&A session, a website owner raised concerns about their site’s slow indexing, which had over 16,000 pages.
Luckily, Gary Illyes from the Google Search Relations team was on hand to provide a comprehensive response.
He talked about the factors that can affect how quickly Google indexes a site and how website owners can improve their indexing speed.
Before We Delve Deep Into What Garry Lilly Has Said, Here Are The Quick Highlights:
- He emphasizes the importance of quality content when it comes to indexing.
- How fast your site will be indexed depends on the website’s quality and its popularity.
- Social media presence plays a BIG role in indexing. Your site is more likely to be indexed when you have a strong presence on social media.
So, now that you know the essence of this news article, let’s take one at a time.
Popularity And Quality
If we take the crux of what Lilly has said – the popularity and quality of your site are pivotal in indexing.
1. Quality
If you want Google to prioritize your website for indexing, it’s crucial to have top-notch content.
However, according to John Mueller from Google, high-quality content means more than just well-written articles. It also includes other things like the design of your website, how you use images, and how fast your pages load.
All of these factors combine to create a great user experience, which is what Google cares about regarding quality.
2. Popularity
It refers to how prominent your site is. If you become an industry-prominent site, your site will likely attain higher indexing speed.
3. Social Media Presence
Illyes also suggested using social media to promote your website and encourage people to engage. By doing this, you can increase your site’s popularity and visibility, which in turn can help Google prioritize its indexing.
While Illyes didn’t explicitly mention it, it’s also important to consider the role of backlinks. When other high-quality and authoritative websites link to your content, it shows search engines that your site is trustworthy and valuable.
This can lead to faster indexing, better search rankings, and more referral traffic and brand awareness.
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