When it comes to SEO, Google’s stance is clear: prioritize user experience above all else.
Danny Sullivan, Search Liaison at Google, reiterated this principle. In fact, he emphasized that aligning with user preferences is the surest path to success in search rankings.
Sullivan’s Message Was Clear:
“Virtually everything someone asks about what Google wants, the touchstone is “Is this what your reader/audience wants?” Because that is what Google wants.”
This underscores Google’s overarching goal: to deliver content that satisfies users’ queries and preferences.
Also, Sullivan acknowledges the imperfections but underscores Google’s ongoing efforts to enhance user experiences.
Sullivan cautions against fixating on minor details, like including a clear date on a page, as direct ranking signals.
Instead, focus on creating content that users find valuable and engaging. What matters most is whether the content meets users’ needs and expectations, not ticking off checkboxes for search algorithms.
Furthermore, often people tag him for a quick suggestion. In regards to that, he specified that his feedback shouldn’t be misconstrued as indicative of individual ranking factors. Instead, consider them as genuine efforts to enhance user experiences.
