Google is tackling the tricky world of Parasite SEO head-on. In a recent statement, Danny Sullivan, the Search Liaison at Google, claimed that the technique had been countered.
Sullivan shared that while the specific changes related to the forthcoming helpful content update aren’t live yet, Google has already taken significant steps to address the issue.
Parasite SEO, for those unfamiliar, involves strategically creating content on external high-authority websites to boost rankings for specific keywords. The aim is to snag exposure and traffic from these third-party sites while constructing valuable backlinks to your site.
Sullivan emphasized that Google is actively enhancing its systems to grapple with third-party content of this nature.
About a month ago, Google hinted at future alterations to third-party-hosted content. However, the last helpful content update merely saw documentation changes, not algorithmic adjustments.
Addressing concerns about the delay in implementing changes, Sullivan clarified that the helpful content system is not yet live. Despite this, he assured content creators that advice regarding third-party content remains valid.
While waiting for the live implementation of these changes, Sullivan hinted at the possibility of migrating or adding advice on third-party content to relevant pages.
The key, as he pointed out, lies in creating content that is genuinely helpful and puts people first. This underscores Google’s commitment to prioritizing quality content over manipulative tactics.
In summary, Google is taking proactive steps to counter Parasite SEO, acknowledging the need for ongoing improvements. Google’s long-standing commitment to delivering valuable, relevant search results is still the focus, as is creating content that helps users.
The message for content creators is clear: prioritize genuine helpfulness, and you’re likely to stay in Google’s good books. Google continues to refine its approach in the ever-evolving landscape of SEO, so stay tuned for updates.
