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Link building is one of the best techniques for improving the rankings and visibility of your website. It is the best strategy for anyone who wants to appear at the top of the Search Engine Results Pages (SERPs). Link building techniques will work for you irrespective of the industry.
The main challenge could be finding the right technique for your brand. It can be difficult to keep up with link building because the techniques and rules keep on changing. The first and second most SEO ranking factors are content and links.
Therefore, you have to make sure that the above elements point back to your website. Everyone will love to see his page ranking on the first page of Google. However, the search engine can blacklist your website if you misuse backlinks.
You should not stick to the outdated traditional link building techniques. The link building strategies below will help you to achieve and maintain top ranking in the search engines.
Top 10 Link Building Techniques You Should Try:
1. Internal Links
Internal links point from one page to another within the same website. Most people ignore internal links, yet it is a great way to have users dig deep within your website. Look for an excellent keyword phrase on your pages and link it to your home page or another inner page.
It will give the reader more information and make sure that he stays on your website for a more extended period. Internal link building techniques will improve your page authority and also pass link juice to the other pages.
It is one of the best techniques to reduce the bounce rate on your website. Proper internal linking will improve the indexation and crawl ability of your website. It also sends some traffic to explore your older blogs hence enhancing their performance.
If your page has strategic internal links and relevant content, it will improve keyword ranking. It is one of the best link building techniques that should not miss from your website.
2. Jacking
Most people who use the internet prefer to click on the updated and latest posts. The secret here is to add some call to action or the current year to your headline. It is one of the best strategies for maximizing the potential of getting initial backlinks.
It is one of the best tactics to get your website to the first pages of Google results. Suppose you want to link to an article that speaks about keyword research tools. You will increase your chances of success by stating it as “Best Keyword Research Tools for Small Brands”.
However, the clicks will be lower if you use a past year like 2017 or 2018. Adding the current year to the headline increases curiosity. Using such link building techniques will guarantee your success.
3. Local Business Citations
If you own a local business, the most appropriate back-linking opportunity for you will be local linking. You will get valuable links and traffic from individuals who routinely use local searches to find businesses near them.
Local Business Citations are critical factors for improving your position in the local search results. The three terms that you will find in local citations are Name, Address, and phone number (NAP).
When you create a local business citation, add the same address that features on your website. The citation links will help in local ranking and allow the search engine to verify the location of your business.
Links that originate from Bing Local, Yellow Pages, Yahoo Local, and Yelp will increase authority for your website. It can also increase your ranking in the local search results and build trust.
You can use several ways to find local citation sources. Look for the most reliable sites that will help you carry out these searches. Local business citations are among the link building techniques that have a high success rate. All you need to do is carry out the proper implementation of this strategy.
4. Link Building From Trusted Sources
Go through the internet, and you will discover that it has so many spam websites. However, the search engines commit to weeding them out and only display the trusted ones in the SERPs.
The best way to establish the authority of your website is to build links from a trusted website. This action will help you to elevate your site to the top position in the search results. Google views websites that have backlinks from trusted sites to be authorities on the niche.
For example, several blogs and websites mention Wikipedia in their content. An increase in the backlink count of Wikipedia also increases its authority. Search engines know Wikipedia as a highly relevant source and display it in the search engine.
Google also ranks spam sites as untrustworthy and you should not get links or link back to them. Such actions can have adverse effects on the ranking of your website. For instance, a cooking website should not link back to car parts because the two have nothing in common.
Search engines also consider websites that build so many links within a short span to be spam. If there are so many poor links that point to your business, it will make the performance of your website to deteriorate. Therefore, be keen on the link building techniques that you use.
5. Scoop.it
Scoop.it is a content curation site that allows users to choose a favourite topic to curate. The user will publish the topic and share it on the preferred social networks.
The internet has several content curation websites. However, scoop.it remains to be the best content curation site. Therefore, you can confidently use it to implement your link building techniques. The other sites are BuzzFeed and Lifehacker.
The first thing you need to do is create an account before you can choose the desired topic. Go for recently updated topics that have a large number of views. It will open up several indirect link building opportunities for your brand.
After choosing the topic, add your URL and then press the Suggest button. It will notify the scoop.it creator that a user suggested content for the topic. If he likes your post, he will add it to his page, and you will earn a backlink.
Remember to add valid tags as you share through scoop.it. You can also share the content on social channels by following the Users tab. It can give you a long list of authority backlinks. You will find scoop.it to be the most exciting link building technique.
6. List.ly
List.ly is a true social curation website with lists as a metaphor. It is a free service that allows users to create lists and then share them with their peers in the industry. People love lists and prefer to view content in the list format.
The platform allows you to create a list of tips, popular 100 songs, and any other thing that could be interesting to your audience. Sign up for a free account on list.ly using your LinkedIn, Google+, Facebook, or Twitter account. Press the “Make a List” button to create your first list.
List.ly allows others to comment on your list, share on social media, react with Emojis, or like. You can make the lists private, and embed them on Tumblr, WordPress blogs, or websites.
List rank is critical in List.ly, and you need a rank of 20 for the search engine to index your list and recommend it to the List.ly community.
To rank highly, you need to create a list that other users will find to be useful. Also, include the right description and headline on your list. It is good to add a headline image to your list. Lastly, connect your List.ly profile to multiple social accounts to get a higher ranking.
7. Infographics
The use of infographics also ranks among our top link building techniques. You can use creative infographics to promote your links. It is an innovative and cool way of increasing your reach.
As you build infographics for your target audience, keep them relevant and simple. Limit the size to 1500 to 2000 pixels for quick loading. Add figures, and facts, and give credit for infographics from other sources.
Create a story that will maintain curiosity at the end. Focus on the flow because it has a crucial role to play in the success of the infographics. Use a maximum of two fonts and three colours in the infographics.
You can also use charts and graphs to impress your audience. The infographics should have a killer headline with a maximum of 70 characters. Add a unique description of 200 to 300 words and include some variations of your target keyword.
Once you are through with creating the infographics, submit it to the infographics website to generate links. Specific Google commands will help you to find the latest infographics.
8. Building Links With Social Sharing Sites
Social bookmarking websites allow users to add, edit, and share content online. It can help you to get high-quality backlinks that will drive traffic to your site.
Some of these sites include Reddit, sharing on medium.com, GrowthHackers, Voat, Slashdot, Flipboard, HubPages, and eLearning tags. It is good to take some time to learn how you can use each of these platforms as link building techniques.
9. Using Question-Based Sites In Link Building
Question-based websites are good at driving traffic to the site, increasing authority, and building brand awareness. The most important thing is to make sure that you do it the right way.
Users ask questions and would like to get the correct information, relevant answers, statistics, and facts. Some of the best places to get answers to your questions are Wiki Answers, Yahoo Answers, and Quora.
You can still find other sites to send your questions. It has the right solution when looking for the best link building techniques.
10. Gain Back Links From Blog Commenting
If you are looking for easy but fantastic link building techniques, blog commenting is the best solution. All you need is the expertise and time to participate in blog commenting. You should always include the URL of your website in the comments.
The challenge of commenting on high-quality blogs is that it is time-consuming. Apart from gaining links, you stand to benefit in several other ways.
It will help you to increase the traffic on your website and build a relationship with blog owners and other professionals in your niche. It is also a great way to build branding and credibility in your industry.
Therefore, posting comments has long-term benefits for your website. However, you have to make sure that you are frequently commenting and you are doing it correctly.
You need to find high-quality blogs, put the blogs in a spreadsheet, and add your comments. Take time to read the entire blog so that you can provide a genuine response. Do not write junk comments because the readers will not trust you.
The contribution should display you as an authority figure in the niche. The comments should be sweet and short. Avoid lengthy remarks because they are irritating to the author, commenters, and other readers.
Keenly check your comments for spelling and grammar mistakes. Besides, make sure your comments use polite and not rude language. Focus on the topic so that your comments relate to the blog content. Deviating from the main subject can cost you a lot.
People will click on your backlink when they realize that you have a solution to your problem. Always add your details and real photos to your profile. It will help you to build long-term and strong relationships with bloggers in your industry.
Blog commenting has a high success rate among the other link building techniques. The secret is to stay within your niche as you undertake this exercise.
John Muller: Marking Outbound Links as Nofollow Is A Wrong Practice
Google’s John Mueller clarified that marking all outbound links as nofollow does not benefit rankings. It can even lead to problems over time as it is considered an unnatural way of linking.
Some sites use rel=nofollow on all links to err on the side of caution. However, Mueller suggests that publishers should trust and stand behind their content.
Moreover, news publishers should be able to discern which part of their content should be indexed and stand for. In fact, they should use normal links for those elements.
Normal linking on a website is seen as a positive signal, indicating that the site is part of the regular web ecosystem.
Well…well..well…
Question
“What do you think about the practice of some big publishers tagging all outgoing links with rel=nofollow?
From what I know, the reasoning behind this is that with follow links you would leak link juice and then rank worse.”
Muller’s Reply
“So that’s definitely wrong. It’s definitely not the case that if you use normal links on your website you would rank any worse than if you put nofollow on all outgoing links.
I suspect it’s even, on the contrary, that if you have normal linking on your page then you would probably rank a little bit better over time – essentially because we can see that you’re part of the normal web ecosystem.
So it’s definitely not the case that you have any kind of ranking advantage by marking all outgoing links as nofollow.”
Types Of Links That Are No Follow
Nofollow It’s like a “hands-off” signal for search engines.
Now, let’s talk about the popular sources where you often find nofollow links:
(i) Blog Comments
When you comment on a blog post and include a link to your website, it’s usually a nofollow link. This means it won’t boost your SEO.
(ii) Social Media
Links in your Facebook posts or YouTube video descriptions fall into this category. They are tagged as nofollow, so they don’t impact your search engine rankings.
(iii) Forum Posts
Similar to blog comments, links in forum posts are often nofollowed. This includes any links you share in discussion threads or user-generated content.
(iv) Certain Blogs And News Sites
Some well-known websites like the Huffington Post use the nofollow tag for their outbound links.
(v) Links In Widgets
If you have links in website widgets (those small tools or add-ons), they are typically marked as nofollow.
(vi) Press Release Links
Links in press releases are generally nofollowed as well. This is because they are often used for promotional purposes.
(vii) Paid Links
This is an important one. According to Google’s guidelines, any links you pay for should be nofollowed. Google wants to ensure that links are earned naturally, not bought.
For instance, if you pay for a banner ad on a website, the link in that banner should be followed. If you don’t follow this rule, your website might face penalties from Google.
And some popular websites use the rel=”nofollow” tag on all their outbound links. These include Quora, YouTube, Wikipedia, Reddit, Twitch, and Medium.
Conclusion
With these link building techniques, you can be sure of getting the best results from your SEO efforts. The best link building strategy will give you excellent results when it comes to SERPs.
Use any of the above techniques, and you will not have any regrets. [email protected] will help you implement all the above link building techniques.
If you have any other link building techniques that you feel are effective, feel free to share them with us here.
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